The term 'Creative Agency' appears to have found its routes in the creative department; a division of the traditional advertising agency responsible for copywriting and art direction. The principle activities of a Creative Agency are to come up with new creative ideas and concepts sometimes across all media to effectively transmit messages to customers.
As a customer or client of creative marketing services, it is sometimes difficult to work out where one agency's work finishes and another begins. We believe that to consider oneself a creative agency more of an attitude than a list of production specialities.
We think that it is more important to choose to work with an agency that has a creative ethos. An agency who think outside the box and are willing to take you and your clients on a journey should give you more opportunities for moving your business forward than those who follow the crowd.
It's all very well being creative - in fact, most people can come up with creative ideas if they put their mind to it. But it's substance and commercialism which turns creative ideas into profitable marketing initiatives. Critical when choosing to work with a creative agency is their approach and their track record to delivering commercial results.