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SEO Copywriting

What is SEO Copywriting?

Search Engine Optimisation Copywriting or SEO Copywriting is the process of writing copy (text) with a view to increasing number of hits or visitors to your site.  SEO Copywriting can broadly speaking take two forms - either on-site SEO which deals with writing copy on your own website or off-site SEO which is concerned with the text written away from your site (with one or two links back to your site).

How can Search Engine Optimisation (SEO) Copywriting help my business?

SEO Copywriting can help your business because the search engines rank your website and it's pages based on the content (on-site SEO) and what's happening around the internet (off-site SEO).  So, if you have a website that is promoting itself as a digital, mobile, creative, design and marketing agency, it helps to have lots of juicy content about that topic.  And, the odd keyword rich internal link (like the one in the previous sentence) only helps to support the idea that your website is a good resource on that topic.

Why should I consider hiring an expert copywriter?

Writing copy for the web is an art form like many others.  If you're creating a brochure for your business, you might consider hiring the services of a copywriter for much the same reason.  Copywriters create beautifully crafted text for a living so can achieve greater things in a shorter space of time than you could and it lets you concentrate on running your business. 

Some FREE tips on SEO Copywriting

The world is looking for answers!  So make sure your SEO offers solutions.  Offer FREE advice on your chosen topic of interest.  Rather than see it as giving away trade secrets, see it as attracting the interest of potential buyers who are seeking education on your industry.  Provide the education, and they may well buy from you when they are ready to purchase.

Getting to the top of Google

'Search' is a way of life for so many people now that the process of being Googled into your customers browser, mobile or App should form a critical part of your marketing strategy.  It's mass market.  It's the equivalent of having your TV ad in the middle of Correnation St 20 years ago.  If you're the top of Google on your selected keywords, you can almost guarantee visitors to your site.

Why do I need more web traffic?

Traffic = Potential.  The more people visit your pages, the more potential you have that they will see value in what you do and either buy online if you have an e-commerce website or simply get in touch to talk about your services.

Hiring a Digital Agency to create your SEO Copywriting

As a Digital Agency, we have a very good understanding of all things digital and how they interact with each other. We have generated over £1,000,000 in revenue for our clients from on-site and off-site SEO and we can do it for you too!


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